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Project Information

12 Buzz Corporate Branding

About the client: Buzz Technologies, Inc. was founded in 2005 as an Internet Technology outsourcing firm and has recently diversified into a fast growing global brand that will change the way people use the Internet. Communications, Entertainment, E-Commerce and Interactivity across a range of devices from PC to Mobile Phones is the core of Buzz Technologies, Inc.

Requirements: The team at Buzz Technologies came to us with the idea of a new search engine that was to be named “12buzz” (which is, actually, read “1…2…buzz” and not “twelve buzz”). They needed us to help them create the key visual style of the brand and the logo itself.

Solution: While selecting the color scheme and the general visual aspect was rather easy, both for our customers and us, translating into the logo the key element that the numbers “1″ and “2″ should be seen separately and, in the same time, avoid to leave too many blank spaces between the logo’s main components . So we came up with the idea of three playful spheres (another major aspect that the logo should transmit) that, all together, devolve the sensation of movement; the number three also stands for the number of steps that the user usually takes when using a search engine: entering the website, writing the keyword down and clicking the “Search” button.

What did the client say: If you are looking for a design up to the standard of corporate giants on the Internet, these guys will meet your expectations and they are very well priced, also willing to negotiate on the price to keep projects going.

www.12buzz.com

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12 Buzz Corporate Branding
12 Buzz Corporate Branding
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